For some reason when I mention Pomade to people, they pretend they have never heard of it, or its just so far beyond them they would never try it. Simply put, there is nothing scary about it. It's a styling product that leaves a natural shine or wet look, depending on the brand and amount you use. I would say that our Specter Pomade is ideal for those who want a lighter product with a stronger hold, and those with dry hair or scalp.
Specter Pomade is my daily user. I like it because I don't have to use too much, I can use it on near dry hair, and it requires minimum finger intrusion leaving a nice look. On the other hand, when I am going full black tie styled. I use a little more; hit is while it's a little damper and massages it through before defining the part and coming over.
I found a neat little article from GQ Style that I thought would help any man get his head around Pomade:
BY JACK WOLF
A lot of guys think their hair has to be completely dry before using pomade. Really, you want it to be damp enough to be malleable, but not so wet as to reject all of the natural oils in the pomade. Basically, you want it to feel like it's just five to ten minutes from being dry, as though you just walked out of the ocean, gave it a quick shake and are letting the sun bake it.
When it comes to the question of "how much pomade to use," we've heard everything from a dime to a dollop. But, like the variety of product, there isn't one answer that will work for everyone. That said, it's best to start with a little bit and add more as needed. (It's a lot easier to add pomade to your head than it is to remove). Start by scraping a teaspoon's worth on your pointer and middle finger and transfer it to your other hand. Rub your palms and fingers together (the way you would if you were washing them) until there​'s equal goop coating your hands. There—you've now got yourself two locked-and-load styling weapons.
The first cut is the deepest and with pomade, the first touch is the most important. Some people start from the back, others attack at the bangs. We say start everywhere at once. Using both hands, massage the pomade into your hair from both sides as if it were shampoo. Spike it straight up to give you access to your hair near the roots. This will help evenly distribute the product and prevent dreaded clumping.
Using a comb (or your hands if you want a slightly messier look) part your hair at the point in your head right above the temple. Dab a little more pomade into the crease, working the shorter hairs down and the longer hairs up. Use as much pomade as is needed to keep the part in tact throughout the day.
The trick to a flowing wave of hair that cascades luxuriously back and away from your face is to lather up the sides of your head first, then ​dive into the main event. Start by slicking your side hairs back with as much pomade as you need. Then, comb the hair on the top of your head to the side and finish it off by push your bangs straight back. Don't expect it to look perfect on the first pass, but practice makes perfect.
Lastly, don't forget the back of your head! We know you can't see it, but everyone else can. Once everything's awesome up front, take just a pinch of pomade and, starting at the top, wipe your hands down the back of your head. There--now you're looking great from 360 degrees.
Blog Credit: GQ Style